Social Media News Releases

2 Dec

What is a Social Media News Release?

            A Social Media News Release, or Multimedia News Release, is a press release designed for the online world. A Social Media News Release (SMNR) includes hyperlinks that make it easy to find out more information about a story or organization with a click of a button. SMNRs can easily be discovered through search engines like Google, Yahoo!, etc. These releases can include high-resolution photos/graphics, video, and audio components. When you think SMNR, think of a news release, but one made for the Web and filled with media. Compared to a typical paper press release a social media news release can typically be seen by anyone. With this in mind it is important that SMNRs are carefully formatted to inform not only journalists but bloggers and the overall public as well.  According to Smart Blog social media news releases should be written for real people, search engines, and social networking sites. In my opinion a social media news release is a news release that is better formated for reaching today’s “social media crazy” world.

What are the advantages & disadvantages of a SMNR?


  •                         SMNRs are believed by many to have a wider range of coverage.

                                                  They are more accessible if online, giving them a wider window of coverage.

  •                         SMNRs are more entertaining.

                                                 The possibility of video and audio components makes the information much more entertaining. Most people would much rather watch a video on the information than read paragraph after paragraph about it.

  •                         SMNRS are  “reader-friendly”.
  •                         SMNRS should be more visually pleasing than normal news release.
  •                         SMNRs allow for interaction.
  •                         SMNRS use the multimedia! (which people seem to love).



                        Cost- SMNRs can get pretty expensive.

                         Doesn’t work well in trying to reach “social media-illiterate” audiences.

When should a PR Practitioner consider using a SMNR?

                  A PR practitioner should consider using a social media news release when they have a story or an announcement that they think would be interesting/valuable to social media audiences and The Web. SMNRs can be used to make an organization and its information easily accessible and easy to share via social networking and media.

For help creating a SMNR visit these sites: 

            Copy Blogger’s post on Social Media Press Releases and  Riffs, Tiffs, and What Ifs:Social Media News Releases.

Here is an example of an SMNR I found on PRUNDERGROUND:

For another example check out this SMNR by CIPR.  

Tips for creating an SMNR: 

  •             Don’t go link  crazy – too many links could draw focus away from message.
  •             Distribute the release through a service that carries hyperlinks to downstream sites such as Yahoo!, AOL News, and Netscape.
  •             Use links to reinforce your message.
  •             Use social networking widgets
  •             Make your release easy to fin via search engines.
  •             Use bullet points and white space.
  •             Make them look neat and “fresh”.
  • Provide Resource Links

Check out this SMNR by COLOUR that I thought did a nice job in the neat/ visually pleasing department.

Other Sources:

Public Relations Writing and Media Techniques-6th Edition- Wilcox, D.



Twitter and the Royal Engagement.

18 Nov

So for those of you that might not know, Prince William is engaged! Not really one to keep up on the UK news but the overall social web seems pretty happy about it.

So guess how I found out about it? Twitter. In one day 3 of the top trends were the terms “Kate Middleton” (the soon-to-be princess) “Prince William”, and “Royal Wedding”. This royally romantic announcement seemed to take over the “Twitterverse”. Honestly I don’t think it was possible for anyone to sign into Twitter that day and not hear the news.

So once again Twitter, thanks for keeping me informed.

Here is an interview with Prince William and Middleton after the engagement:

George Little Is All Grown Up

18 Nov

Many of you probably remember the 1999 film Stuart Little about a little white mouse adopted by a human family. Not ringing any bells? Go here.

Anyways the older brother, George Little, was always one of my favorites and I thought he was just adorable. With that being said, George Little (or should I say Jonathan Lipnicki) is all grown up and looking good. The child star also appeared in the movie “Jerry Maguire“, “The Little Vampire“, and “Like Mike” is acting again. His new movie “For the Love of Money” is due in the box office in 2011. I can’t wait to see if Lipnicki can prove himself as an actor outside of his adorable childhood roles.

10 Ways that PR People Drive Journalists Crazy

18 Nov

Topic of the Week-13-COMM 4333

10 Ways that PR People Drive Journalists Crazy

1. Over use of Hype

            Journalists receive tons of news releases and hate it when they sound “like commercials”. PR people shouldn’t overdo it with e-mails and watch they feel and “hype” of their document.

2. Repeated Calls and Follow-ups

            Journalists are annoyed by constant phone calls and contact. They have a lot to do, not just your client’s news.

3. When PR People Don’t Meet Publication Deadlines.

            Journalists often have a tight publication deadlines. It is helpful when PR practitioners work with the journalist to meet their deadline.

4. Using Nonfactual/Biased Information.

            Journalists feel that sometimes PR representatives give them information that is not actually true and/or biased.PR people need to make sure they check their facts.

5. Spokespersons Not Available

            Journalist get frustrated when PR representative and spokespersons won’t meet with them for more information/ interviews.

6. PR Practitioners Complaining About Something that Was Not Published.  

            It happens. There is a reason it didn’t get published and the PR person calling is not likely to get it published. PR practitioners should try to be understanding of this.

7. News Release Spam

            Journalists hate it when they receive releases that are in an incorrect format. They consider such as “nothing but spam” in their inbox.

8. No Comment

            Most media guidelines emphasize that public relations personnel should always be helpful/cooperative with the media.

9. Lack of Sources

            This one is similar to number 4 in that it is important for PR practitioners to provide journalist legitimate sources to “back up” information and stories.

10.  Inappropriate Requests

            PR people shouldn’t make more work for Journalists. They hate it when PR people bombard them with further requests about publications, etc.

 Source: Public Relations Writing and Media Techniques-6th Edition- Wilcox, Dennis.

Crash the Super Bowl Pepsi Max/ Doritos Commercials

17 Nov

Super Bowl XLV is going to be here pretty soon. As a sports advocate I’m pretty excited. For those of you out there who don’t watch it for the action you watch it for the commercials, right?

For the past few Super Bowls Pepsi Max/Doritos have had viewers vote to decide what commercial should air on the night of the Super Bowl. Well, they’ve done it again.

So people, schools, churches, organizations, etc. have submitted videos for us to vote on.

So visit the Crash the Super Bowl site and vote for your favorite commercial.

Here’s a taste of the action:

Fireball Dodgeball Tournament!

17 Nov

            University Radio Station Hosts Dodgeball Tournament- PR Connection

             At my school, Southeastern University, the school’s radio station hosted a dodgeball tournament last night. The radio station, WSEU, hosted the event to try to raise money and gain publicity on campus for their organization.

            I will confess I am the event coordinator for WSEU and getting this event together was a lot of work. The tournament was last night (November 16, 2010) and we all agree that it was a huge success. It was awesome to see students come together to play dodgeball and watch and support others. It was a great night of rubber balls, live music, and free give-a-ways.

            Hosting/being the announcer at the dodgeball tournament last night was the time of my life. I’m so grateful to have been a part of it and even though it took a lot of work it was worth it in the end. It really helped raise awareness about WSEU and the music that we have to offer.

             I would like to thanks everyone at WSEU and in the Intro to Radio class for all your hard work and support. Also a special thanks for Rita’s, Chick-Fil-A, and CiCi’s pizza for the give-a-ways and coupons.

10 Tips for Writing an Effective News Release

16 Nov

10 Tips for Writing an Effective News Release.

Topic of the week 13

A news release, a.k.a. a press release, is a “simple document whose primary focus is the distribution of information to mass media such as newspapers, broadcast stations, and magazines.”

News releases serve the purpose of letting the media know what’s going on and trying to gain media attention. Public relations practitioners often use releases to get their client publicity in the news.

The media also relies on news releases to know what’s going on and the details (such as what, where, when, etc.)  

Here Are 10 Tips on writing an effective news release.

  1. Be Creative

            Be careful because you don’t want to overdo it. But a release that catches the editor and reader’s attention while tying in with local news or trends is a bonus.

     2. Make Sure Content is Clear

     3. Capture-and Hold-the Attention of the Reader

     4. Use Information that is Newsworthy.

     5. Answer the Who, When, What, Where and Why?

            The earlier in the news release the better.

     6. Use Effective/Proper Quotes

     7.Double-Check Information

     8. Localize Whenever Possible.

            Releases are more likely to get published if it has a local angle.

     9. Use the Correct Format

    10.  Write With a Direction and Purpose

For more infromation/tips check out:

Public Relations Strategies and Tactics


Press Release Writing