Ethics and Professionalism

20 Sep

Public Relations: Strategies and Tactics- 9th Edition- D Wilcox & G. Cameron

Chapter 3- Ethics and Professionalism

            Three basic value orientations

  1. Absolute  2. Existential  3. Situational

Four-Way Test

  1. Is it the truth? 2. Will it build goodwill and better friendships? 4. Will it be beneficial

to all concerned

 PRSA- Public Relations Society of America

PRSSA- Public Relations Student Society of America

            Website can be found here

IABC-International Association of Business Communication

IPRA- International Public Relations Association

 Professional Codes of Conduct

            Legal, ethical, and in good taste

6 core values advocacy, honesty, expertise, independence, loyalty, fairness

Specific situations include:

            Financial Information

            Video News Releases

            Corporate Practice


Professionalism, Licensing, and Accreditation

 Blurring lines between journalist, commentators, and public relations


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: