Ethics and Professionalism

20 Sep

Public Relations: Strategies and Tactics- 9th Edition- D Wilcox & G. Cameron

Chapter 3- Ethics and Professionalism

            Three basic value orientations

  1. Absolute  2. Existential  3. Situational

Four-Way Test

  1. Is it the truth? 2. Will it build goodwill and better friendships? 4. Will it be beneficial

to all concerned

 PRSA- Public Relations Society of America

PRSSA- Public Relations Student Society of America

            Website can be found here

IABC-International Association of Business Communication

IPRA- International Public Relations Association

 Professional Codes of Conduct

            Legal, ethical, and in good taste

6 core values advocacy, honesty, expertise, independence, loyalty, fairness

Specific situations include:

            Financial Information

            Video News Releases

            Corporate Practice

            Internet

Professionalism, Licensing, and Accreditation

 Blurring lines between journalist, commentators, and public relations

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