Finding and Making News

25 Sep

Chapter 4- Finding and Making News

            Public Relations Writing and Media Techniques-6th Edition- Wilcox, D.

The Challenge of Making News

            Need to know traditional journalist news values, must know where to find news and how to select the angle that will be most interesting to public, and they must be problem solvers and come up with creative publicity tactics .

What Makes News

            Timeliness

            Prominence

            Proximity

            Significance

            Unusualness

            Human Interest

            Conflict

            Newness

How to Find News

            Internal News Sources

                        Important papers, periodicals, clipping files, other published materials

            External News Sources

How to Create News

            Brainstorming, Special Events, Contests, Polls and Surveys, Top 10 Lists, Product Demonstrations, Stunts, Rallies and Protests, Personal Appearances, Awards

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: