Preparing Fact Sheets, Advisories, Media Kits, and Pitches.

9 Oct

Preparing Fact Sheets, Advisories, Media Kits, and Pitches

Public Relations Writing and Media Techniques -6th Edition-Wilcox, D.

Expanding the Publicity Tool Kit

          Fact sheets, media kits, and media advisories.

                   Fact Sheet- 1 page background sheets about an event, a product, or even the organization.

Fact Sheets

          Example p. 142

Media Advisories

          Also known as media alerts

Media Kits

          Also called a press kit, usual prepared for major events and new product launches.

          Include: 1. A main news release 2. A news feature 3. Fact sheets on the product, organization, or event 4. Background information 5. Photos and drawings with captions. 6. Biographical material on the spokesperson 7. Basic brochures.

                   The information materials are traditionally placed in a folder with the organization’s name on it.

                    Typical kit is 9 by 12 inches and has four sides- a cover, two inside pages, address, and website address.

Electronic Media Kits

          EPKS or e-kits

Pitching a Story

          Publicists spend a lot of time and energy preparing materials.

                   Research, Preparing, E-mail subject lines, the telephone pitch,

Follow up on your pitch


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