Writing for Radio and Television

1 Nov

Writing for Radio and Television

Chapter 9- Reading Notes

Text: Public Relations Writing and Media Techniques-6th Edition-Wilcox, D.

The Wide Reach of Broadcasting

            Radio reaches 94 percent of adults over the age of 18 on a daily basis.


            Radio News Releases

                        Format: very different formatting from a news release.

                                    Must include length of announcement.

            Audio News Releases

                        Format: 60 seconds, easy to read.

                                    Double-spaced, easy to read on the spot.

                                    Write out numbers- one thousand NOT 1,000

                        Production- carefully written and accurately timed scripts

                        Delivery- PR Professional must notify the news department that an ANR is available

            Tips: Topicality, Timeliness, Localization, Humanization, Visual appeal.

            Public Service Announcements

                        Defined by the FCC as an unpaid announcement that promotes the programs of government or nonprofit agencies for the public interest.

                        30 or 60 seconds

                        Format: uppercase and double-spaced.

                        Adding sound

            Radio Media Tours

                        Spokesperson conducting a series of round-the-country, one-on-one interviews from one central location.


            Video News Releases

            Public Service Announcements

            Satellite Media Tours

                        Equivalent to radio media tour

Personal Appearances and Product Placements

            Talk Shows

            Magazine Shows

            Product Placement

            Radio Promotions

            Community Calendars

            Documentary Videos


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