Conflict Management: Dealing with Issues, Risks, and Crises.

6 Nov

Chapter 10

Conflict Management: Dealing with Issues, Risks, and Crises.      

Text: Public Relations Strategies and Tactics- 9th Edition- Wilcox, D. & Cameron, G.

Strategic Conflict Management

  1. Strategic
  2. Management
  3. Competition
  4. Conflict

The Role of Public Relations in Managing Conflict

            The influence of public relations on the course of a conflict can involve reducing conflict, as is often the case in crisis management.

It Depends-A system for Managing Conflict

            The stance depends on many factors, which cause the stance to change in response to changing circumstances. The outstanding practitioner monitors for threats, assesses them, arrives for the organization, and then begins communication efforts from that stance.

                        Figure 10.1

It Depends: 2 Basic Principles

            A Matrix of Contingency Factors

  1. External threats 2. Industry-specific environment 3. General political/social environment 4. External public characteristics, and 5. The issue under consideration.

            The Contingency Continuum

The Conflict Management Life Cycle

            Proactive Phase, Strategic Phase, Reactive Phase, Recovery Phase

Processes for Managing the Life Cycle

            Issues management, risk management, crisis management, and reputation management.


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