Distributing News to the Media

6 Nov

Chapter 10 Reading Notes

Distributing News to the Media

Text: Public Relations Writing and Media Techniques-6th Edition- Wilcox, D.

Reaching the Media

            A number of distribution methods can be used. This chapter detail such methods as e-mail, online newsrooms, electronic wire services, feature placement firms, mail, and faxing.

Media Databases

            Provide such essential information as 1. Names of publications and broadcast stations. 2. Mailing addresses. 3. Telephone and fax numbers. 4. E-mail addresses, and 5. Names of key editors and reporters.  

            Editorial Calendars and Tip Sheets

Distribution of Materials

  1. E-mail
  2. Online newsrooms
  3. Electronic newswires
  4. Mat distribution companies
  5. Photo placement firms
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