Reaching a Multicultural and Dirverse Audience

6 Nov

Chapter 11

Reaching a Multicultural and Diverse Audience

Text: Public Relations Strategies and Tactics- 9th Edition- Wilcox, D. & Cameron, G.

Diverse and Multicultural Nature of the Public Relations Audience

            The audience is a complex intermingling of groups with diverse cultural, ethnic, religious, and economic attributes whose interests coincide at times and conflict at others.

Reaching Diverse Age Groups

            Youth and Young Adults, Baby Boomers, and Seniors.

Reaching Racial and Ethnic Groups

            Understanding Cultural Values, Using Ethnic Media

Other Emerging Audiences

            Catholic and Evangelical Groups

            The Gay/Lesbian Community

            The Disability Community

            Women

Reaching Global Audiences

Matching the Audience with the Media

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