9 Nov


 What are they?

            From the definition I found on google, “Infographics are visual representations of information, data or knowledge.” Or in other words, they are graphs that portray information using visuals. To see some cool Infographics for yourself check out Cool Infographics Blog.

How could one be useful in a story for you client?

            Infographics are used to portray important information in a way that is simple yet creative. In speaking to a client infographics can be used to simplify information in a beneficial and quick avenue. Infographics are fun and make information clear and easily comprehended.

How do you go about creating one?

  1. Know the information that you need to portray

      I’d say that this speaks for itself. The information you are capturing will define all that your Infographics entails.

     2. Use visuals that are relevant

      Use visual that apply to idea, product, company. For instance if I was making an infograph for a Car company I would use cars…make sense?

     3. Keep it creative yet simple

      It’s probably best not to overdo it. The point of an infograph is to keep it fresh and easily understood.

     4. Be clear

Okay so for an example:

Client: College Republican Club at Southeastern University

Information: Number of republican students on nearby college campuses (percentages).


I would have an Elephant (republican symbol) representing each school. Each elephant would be colored in a certain amount depending on percentage of republicans attending that school. For example if Polk Community College students are 45% republican less than half of the elephant would be colored in. Make sense yet?

 If you want to look further into making your own infograph check out this blog post by Wild Apricot Blog.


One Response to “Infographics”

  1. dcmoceri November 19, 2010 at 9:26 pm #

    This is a great post. As I was reading it I was thinking about just how common info graphics are. I never knew they were called that however, but I do recognize them around now that I have read your post. They are especially common in the food industry. I think these graphics are very effective becasue they are creative and not only get people’s attention, but they are effective in dispersing information as well. I think they are awesome especially for our millenial generation that has a short attention span and is very visual in nature. I’m now interested and am going to visit the sites you suggested.

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