Archive | 3:14 pm

Public Relations During Times of Crisis

11 Nov

Public Relations During Times of Crisis

 In my opinion crisis management is a major/important part of public relations. You never know what could go wrong and when something does you need to know how to handle it. During lecture in my PR Application’s class today “crisis” was specifically defined as “a nonroutine event that risks undesired visibility that in turn threatens significant reputational damage.” Crisis is inevitable, it’s how it’s handled that is going to make it or break it.

4 Types of Crisis

                Meteor

                                Out of no where

                Predator

                                I person specifically tries to create problems/hurt image

                Breakdown

                                A person doesn’t do something that could have/should have

                Lingering

                                Reputation/Idea that stays with you organization, even if it’s happened years ago.

 Many things can spark a crisis. It is important to plan ahead and be prepared for when a crisis occurs.

A crisis communication kit is an important necessity for when a crisis hits. A Crisis kit often includes:

  • List of member on the crisis management team
  • Contact information of key officers, spokespersons, etc.
  • Fact sheets of the company- specifics are good
  • Profiles and biographies for key people within company
  • Copies of your company, division and product logos, your press release format and the scanned in signature of your CEO on disk
  • Pre-written scripts answering key questions
  • Contact information for each of your key media contacts both locally, nationally, etc.

Being prepared is vital and having a crisis kit is just one of the many things that companies/organizations should do and have to be ready to handle any crisis, big or small.

And make sure to remember the 3 Rs of Communication within a crisis

                Research

                Response

                Recovery

 To see the lecture and find out more about crisis communication click here.

 And to make the idea of crisis more real here is a video:

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