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10 Ways that PR People Drive Journalists Crazy

18 Nov

Topic of the Week-13-COMM 4333

10 Ways that PR People Drive Journalists Crazy

1. Over use of Hype

            Journalists receive tons of news releases and hate it when they sound “like commercials”. PR people shouldn’t overdo it with e-mails and watch they feel and “hype” of their document.

2. Repeated Calls and Follow-ups

            Journalists are annoyed by constant phone calls and contact. They have a lot to do, not just your client’s news.

3. When PR People Don’t Meet Publication Deadlines.

            Journalists often have a tight publication deadlines. It is helpful when PR practitioners work with the journalist to meet their deadline.

4. Using Nonfactual/Biased Information.

            Journalists feel that sometimes PR representatives give them information that is not actually true and/or biased.PR people need to make sure they check their facts.

5. Spokespersons Not Available

            Journalist get frustrated when PR representative and spokespersons won’t meet with them for more information/ interviews.

6. PR Practitioners Complaining About Something that Was Not Published.  

            It happens. There is a reason it didn’t get published and the PR person calling is not likely to get it published. PR practitioners should try to be understanding of this.

7. News Release Spam

            Journalists hate it when they receive releases that are in an incorrect format. They consider such as “nothing but spam” in their inbox.

8. No Comment

            Most media guidelines emphasize that public relations personnel should always be helpful/cooperative with the media.

9. Lack of Sources

            This one is similar to number 4 in that it is important for PR practitioners to provide journalist legitimate sources to “back up” information and stories.

10.  Inappropriate Requests

            PR people shouldn’t make more work for Journalists. They hate it when PR people bombard them with further requests about publications, etc.

 Source: Public Relations Writing and Media Techniques-6th Edition- Wilcox, Dennis.

Infographics

9 Nov

Infographics

 What are they?

            From the definition I found on google, “Infographics are visual representations of information, data or knowledge.” Or in other words, they are graphs that portray information using visuals. To see some cool Infographics for yourself check out Cool Infographics Blog.

How could one be useful in a story for you client?

            Infographics are used to portray important information in a way that is simple yet creative. In speaking to a client infographics can be used to simplify information in a beneficial and quick avenue. Infographics are fun and make information clear and easily comprehended.

How do you go about creating one?

  1. Know the information that you need to portray

      I’d say that this speaks for itself. The information you are capturing will define all that your Infographics entails.

     2. Use visuals that are relevant

      Use visual that apply to idea, product, company. For instance if I was making an infograph for a Car company I would use cars…make sense?

     3. Keep it creative yet simple

      It’s probably best not to overdo it. The point of an infograph is to keep it fresh and easily understood.

     4. Be clear

Okay so for an example:

Client: College Republican Club at Southeastern University

Information: Number of republican students on nearby college campuses (percentages).

Infograph:

I would have an Elephant (republican symbol) representing each school. Each elephant would be colored in a certain amount depending on percentage of republicans attending that school. For example if Polk Community College students are 45% republican less than half of the elephant would be colored in. Make sense yet?

 If you want to look further into making your own infograph check out this blog post by Wild Apricot Blog.

Coming Up PR Podcast

9 Nov

T.O.W. 11-2322/ T.O.W. 12-4333

                  Recently I spent some time listening to the Coming Up PR podcast on ITunes. Coming Up PR is a podcast hosted by Mary Attard, Mike Kerr, and Cheryl Brean based out of Canada. According to their blog “Coming Up PR is a podcast designed by three Corporate Communications post-graduate students in Toronto.” Coming Up PR is a bi-weekly show that “identifies and discusses trends in communication.” 

            One podcast I would like to highlight is episode #11. In this Episode Mary, Mike, and Cheryl discuss everything from internship experiences, twitter gadgets, and social media. While listening to the podcast I heard about Twitter Sheep and Klout for the first time. Both are sites connected to Twitter that show who is interested in what and who is having the most influence/interaction on Twitter. I really like Twitter so it was nice to know about two more features that add on to what the site has to offer. I found the Klout score of my teacher, Barbara Nixon, and she had a Klout score of 37. She was also in the 70th percentile. It was pretty cool to see in a somewhat tangible way the amount of influence that different people have on Twitter. It is important to know and helps marketers and communicators figure out who they should have “on their side.” Ha.

            I also enjoyed the discussion and feedback on the use of Social Media by agencies and organizations. I’m very interested in social media and I personally believe that, if used correctly, it can be beneficial for organization. I seem to be hearing more and more that companies, agencies, etc. are hesitant about embracing the social media world. Like one of the hosts said I guess it just “takes time.”

            The podcast closed with some “back to school” advice. I appreciated the comment of “treat it like your job” and “attend networking events” I think both of these statements are great advice for a PR student looking to get involved in the communications/PR industry.

Site Stats: Good to Know!

26 Oct

              I think that knowing the Site Stats of your blog is important information for any blogger. Looking at my own personal stats I am able to see what kind of posts get the most attention. For instance, in my blog the most popular posts are One Week of Twitter and Gap Redesign post. They are interesting concepts and I have grabbed the attention of my peers.

             It is important to know what kind of topics get the most attention. If my blog about one subject doesn’t get any attention, I probably don’t want to keep writing posts about it. Or in the same instance if my stats for a certain subject are skyrocketing I will probably want to keep writing on that topic.

            Stats are also beneficial because they let me see how people come across a blog. This information is under “referrers”. Referrers are things such through Google searches, links from my Twitter, links from a friend’s blog, etc. Referrers are sites of links that have led a viewer to a blog. Stats help bloggers be reflective, they kind of serve as a critique for your blog.

            As a blogger I also like to know how many people have visited my site in one day. The stats page shows me this information. Some days I may get no views and other days I will 40-something views. It is interesting for me to know that people are looking at my blog. I don’t really see any significant correlation in the rise and fall of views. One trend I see, however, is that the views on my blog drop over the weekend. I know that most of the views I get are from my peers and people are “out and about” doing more things on the weekends.  

            It is good to know where people are looking, where they are coming from, and what they may want to hear more about in the future.

PR OpenMic

18 Oct

I think PR OpenMic has a lot to offer to PR students and recent PR grads. PR OpenMic is a social network that allows users to connect with others working and learning n the Public Relations world. Students can connect with teachers or peers and learn more about the inner actions of Public Relations.  Users can also make connections and build themselves an interactive profile that will be beneficial when the time comes for finding jobs.

            PR OpenMic lists open jobs and internships and allows users to post resumes. I think PR OpenMic is a great resource to get your resume out there for potential employers. Users can also join groups and be informed about different PR and marketing conferences being held. It is a great source for advertising different jobs and internships being offered all over the world. I personally spent hours looking at different internships that I would be interested in doing this summer. There is so much information available on one core site!

Just looking over the site I was already motivated and informed on getting my professional portfolio together. There was a PR Portfolio Reviews Overview that really informed me about a lot as far as developing a profession portfolio and presenting it.

            Other beneficial features on the site, to name a few, include a PR student chat, PR news updates, constant links and resources to keep a person informed. I really like that I see on the site. I think it really takes time and attention to build up a “presence” online and to interact proactively. Nonetheless, it is a great place to make connections, gain knowledge, be informed about news and jobs, and to be a hands-on and effective person in the world of Public Relations. Some people say it’s “All about connections” right? So let’s make some connections, and PR OpenMic really allows PR students and recent grads to make connections and find jobs.

The Lead Lab

9 Oct

Topic of the Week (8) COMM 4333

Reaction: NewsU the Lead Lab

What did you learn?

            The lead lab took me back to the basics and also taught me more about leads to make me a better journalist. I enjoyed the section on the lead myths. It was beneficial to clarify the lead myths and practice writing leads of my own. I always thought that a lead could only be a few lines in the beginning. The lead lab showed me that leads have more creative freedom than I thought before. I learned a lot of new lead types. I find the anecdotal and round-up leads interesting. I think they are attention grabbing but I don’t have much experience in writing them. There are so many more different types of leads than previously thought. There are so many options in starting a story. It is important to pick the right lead that is most effective for the overall story.  I also think that the set up of the lab/course itself is very organized and creative. I enjoyed “exploring the lead lab” and using the first aid kit to fix leads.

What surprised you?

            All the different type of leads mentioned kind of surprised me. There were 9 leads featured. I have never even heard of the “emblem lead” or the “significant detail lead” before.

What do you want to know more about?

            I want to practice writing different types of lead. After taking this course I am determined to pull away from the common direct lead and summary lead that I often use. I want to become more creative with the types of leads I use. I want to use leads that make the start my effective and interesting from the beginning to the end. I like creative writing so I really want to practice leads like the anecdotal that are less formal and structured than the direct lead types.

What Makes a Story Newsworthy?

6 Oct

What Makes A Story Newsworthy?

Topic of the Week-6- COMM 4333

What makes a story newsworthy? (A few things)

Here are a few main points I remember from Journalism class:

  1. 1.      Time
  2. 2.      Proximity
  3. 3.      Human Interest
  4. 4.      Relevance
  5. 5.      Conflict

In my opinion the point of news is to inform, entertain, and sometimes both. In reference to timeliness it is important for a story to be relevant and recent. No one really wants to be updated about something that happened two years ago. People expect the news to inform them about the latest happenings. That’s why newspapers are often in a crunch to “have the story first.”

Proximity refers to the location of the events. For example, people are often more concerned with the news in their town than the town in the next state over. People want to hear news that affects their lives, news that they can relate to.

Relevance- Relevance refers to the “So what?” question in journalism. It is about why people should be concerned with this news in the first place. How does it affect them? Why should they be interested in it? All of this has to do with relevance.

Human Interest/Conflict refers to the more entertaining side of things. Human interest is evident in things like feature stories while the conflict is what makes a story unique. I feel like in a lot of way mankind is “drama driven” so we want the latest “scoop” and we want to be entertained by the news.

I’m sure I could be missing a few things but I think of covered the main points. A story is newsworthy when is relates to the time, place, and interests of the readers. It is important to inform and in many instances entertain.

 

Remember to answer the “Why?”, “When?”, “Where?”, “What?”, “How?”, and “So what?” When writing a news story.